In recent years the United States has had some of the most destructive wildfires in its history. Businesses and homes constantly face the very real threat of property loss and damage, with disastrous financial, practical and emotional consequences.

New FIRECOAT is a game-changing solution.

FIRECOAT is the first water-based paint to offer the highest level of fire protection of any paint on the global market. It has a BAL-40 rating, which is an Australian standard rating that means FIRECOAT paints have been proven to withstand “very high risk” fire conditions, significantly reducing the risk of damage and loss to built structures.

These revolutionary undercoats can be applied to most internal and external surfaces, including brick, render, timber, aluminium, steel, concrete and plasterboard. No special applicators are needed – just use regular brushes, rollers or sprays, then clean up easily with water. The undercoats will last at least 10 years, with or without a topcoat, when applied as instructed.

Formulated to minimise toxicity and environmental impact, all FIRECOAT products are safe to apply and won’t irritate eyes or skin on contact.

FIRECOAT was developed in Australia, is made in Australia, and is Australian owned. The innovative technology behind its world-first BAL-40 rating is the culmination of years of dedicated research and development in a partnership with the University of New South Wales (UNSW) in Sydney.

The release of this ground-breaking range offers businesses and home owners real hope against the devastation of wildfires. Incorporate FIRECOAT into your fire readiness plan to help protect what matters most. FIRECOAT launches in ACE Hardware stores across the U.S. this summer.